The accessibility of the information through the creation of a language of icons that communicate with the world of content using a unique color palette adapted to the nature of the brand.
The world of servers and clouds is an amorphous and intangible world, so in order to create a visually accessible website that would drive action and purchase the product, we had to first choose the colors of the website. Colors that convey technology and innovation.
The choice of the combination of colors creates a language that is pleasing to the eye on the one hand and on the other hand leads the user to understand the content.
The user experience on the website that deals with servers and clouds is particularly important, since the subject is foreign to most customers, therefore in the user experience we put emphasis on making the information accessible in a simple, clear and understandable way in order to bring the customer to assemble a server according to his needs and thus to purchase the product.
Odem 3, Petah Tikva, Israel